Here's another load "shock and awe" video designed to jolt traditional marketers out of their lethargy. But how accurate is it? Also funny how, in an age of connectivity, collaboration and sharing, authors still feel the need to apply a Trademark to a term - Socialnomics - whose lifespan might be a matter of months. He also provides no credits, reference or sources....
The accuracy of many of the statements has been investigated by Robert Cole in his blog on Voodoo Economics here - do please read. It seems that in the rush to jump on the bandwagon, catch some celebrity glitter, or be first to publish, authors are in danger of jettisoning critical thinking. This won't help the cause of changing traditional mindsets and there's no need for it either.
The pace and scale of change is great enough - there's no need to exaggerate. Perhaps Robert should have called his post Voodoo EGOnomics.....
PS - I think you'll be able to better concentrate in the content if you mute or turn sound down before viewingg!!
