Newspapers may be reporting on the demise of e-mail, and some research indicates that young people are turning more toward social networking than more traditional online communication, but college students still see e-mail as a critical medium for messages. via www.emarketer.com
I had read elsewhere that Gen Y considered email too slow but this research shows that emails are as popular as sending SMS messages.
The key point to note from the emarketer article is that the amount of time devoted to social networking sites and email combined is huge - some 62 hours. But that total doesn't include the time spent on sending those texts, talking on the phone, reading messages and visiting web sites - all activities US college students would be loath to give up. Add in the time needed for study and attending classes (?), chilling out with friends, traveling to and from school, attending to bodily functions and requirements and you have to wonder where they find time to travel. Has anyone done a study on the potential for screens to absorb more attention than the real world?