OK - so the abbreviation in the headline was to jack up my viewing stats!
This is really about Social Media and the longer, more thoughtful article is here. This post is just a tease.
Anyway the stats now show that women outnumber men on most Social Media sites and I am grateful to a man, Ian Delaney, for pointing this out on his post here.
I think it's time women (as customers) get more assertive - perhaps we could develop a pink usability rating widget that could be slapped on sites (embedded without permission) that showed just how relevant and useful it was from a woman's perspective. We'd all rave about the ones with five ribbons and you know how talkative we women can be....Anyway, guys, in keeping with the SM theme, read the article and do as you're told at the end of it. It's right here.