A small Ethiopian restaurant in New Jersey, called Mesob, has much to teach the travel industry about using technology effectively. Diners with smartphones who have downloaded a QR Reader, can scan a QR code off the menu to access videos showing how the meal is prepared in Ethiopia. While waiting for their meal to arrive, diners can get a real feel for this unfamiliar cuisine and it provides all kinds of reasons for conversation and engagement - between waiter/waitress and diner; between diners and each other; and then between diners and non-diners.
Congratulations Mesob Restaurant - great use of technology + storytelling and creativity. What else are you cooking up in the kitchen. Smells good.
It attracted the attention of a major national network - I wonder what else they put in that stew?
By the way, here's something I cooked up earlier: