- * Have you ever attended a conference or business event and imagined how it would be great to have your name positioned on your forehead to avoid watching eyeballs failing to find contact as they search for the label known innocuously as a name tag but used as a social filter?
- * Did you think that the ideas Pranav Mistry described in the previous post were too futuristic to be believable?
- * Have you wondered how Augmented Reality could be used in addition to finding nearby cafes, hotspots or bars that sell Stella Artois?
If so, be careful what you ask for. The bright young folks at The Astonishing Tribe (TAT) have just produced a powerful demo eliminating the problem - whom do I talk to in a crowded room? What might we have in common? Simply whip out your iphone (of course) and point it at a person of interest (their face not their label) and layered upon your screen will be details of the individual which he or she has deemed relevant for the event.
Would this app add value to an already amazingly good-value conference - Phocuswright, next year? or would it mean that, instead of looking at name tags, participants would be tripping over each other as they view their real world through the augmented lens of an iphone. A new meaning for "stumble upon" perhaps? But then, it won't be long before we'll have a nano camera attached to our bluetooth headsets (or equivalent) that will deliver the relevant information orally and chance encounters - the source of innovation - will be few and far between. What a pity!
PS: Don't underestimate these guys - they hail from Malmo, Sweden the city that brought us Spotify....
Two more screen shots from the demo follow....