You can read all you want about Social Media and how it is replacing traditional push channels but surely the best way is to hang it with a young traveler who uses it all the time. Visit Aarhus and a bright consulting firm called Seismonaut recently had the bright idea to develop a competition for which the prize is a free 48 hour visit to Denmark. The winner had to submit a video outlining how they would use Social media on such a trip and help Denmark make better use of all the Web 2.0 tools now available. You can check out more about this clever idea at www.48hoursindenmark.com.
The winner, one Jesse Desjardin, just happens to hail from Northern Canada and his video is a great introduction to the ways his generation and even boomers like me are starting to use the rich array of tools to plan and experience their travels. (BTW, I once used the GPS feature on my iphone in deepest rural India to see where our taxi driver was taking us. It worked and I was very impressed until I got the roaming charges when I returned home.) But back to my story.....
Here's Jesse's video that successfully persuaded the Danish as to why he should win the prize - not quite as exotic a prize as the dream job won by a young British lad who will be caretaking a beautiful island in Queensland, but another good example of a low cost way to attract publicity for Denmark; and spike the interest of highly influential members of a target market (Jesse is online director for Global Gossip that runs 25 internet cafes around the world and regularly communicates with 25,000 people mostly aged 19-25).I bet they'll be following his Tweets - why don't you - see www.twitter.com/dessedee
