DestiCorp 2.0

If 15% of Americans use the cell phone during sex, what might they do on vacation?

Thanks to the Mashable Infographic post on cell phone use, there can be no doubt just how addicted the human population is becoming to its cell phone. As Dan Hollings has pointed out in his really insightful videos (see his YouTube channel), the cell phone is way more than a communications device and virtually every physical item has the potential to receive wifi signals and, thereby, become another communications device. I say potential because many travellers still waste time getting access to the cloud - see earlier post expressing rants by me and other colleagues in the travel industry

It's good to see the tourism industry shifting focus from promotion to visitor support and,  since our guests are always on the move, our sector should be an early and vigorous adopter of mobile technologies.

Which destinations are leading on mobile?  Comments welcomed.......

 

Shock & Awe Video on Social Media

Here's another load "shock and awe" video designed to jolt traditional marketers out of their lethargy. But how accurate is it? Also funny how, in an age of connectivity, collaboration and sharing, authors still feel the need to apply a Trademark to a term - Socialnomics - whose lifespan might be a matter of months. He also provides no credits, reference or sources....

The accuracy of many of the statements has been investigated by Robert Cole in his blog on Voodoo Economics here - do please read. It seems that in the rush to jump on the bandwagon, catch some celebrity glitter,  or be first to publish, authors are  in danger of jettisoning critical thinking. This won't help the cause of changing traditional mindsets and there's no need for it either. 

The pace and scale of change is great enough - there's no need to exaggerate. Perhaps Robert should have called his post Voodoo EGOnomics.....

PS - I think you'll be able to better concentrate in the content if you mute or turn sound down before viewingg!!